Kuan Chen founded zero waste fashion brand Story Wear after discovering that the fashion industry is the world’s second largest polluter. With 10 years of fashion and branding experience, she decided to apply her skills to create an ethical fashion brand with a strong social conscience.
Story Wear upholds three main principles: 1. raw materials: recycled fabrics and clothing from charity groups; 2. production line: made up of re-employed women and mothers with cerebral palsy who have excellent tailoring skills; 3. zero waste: all products are made and upgraded from recycled clothing, and even the tags are made of seed paper that is recreated from recycled paper.
《「One For All」丹寧拼接紳士大衣》
One For All
With feminine style combined with the design concept of English suit details which are not bound by the fashion frame, and design of single size, genderless, sustainable design and manufacturing handing the hands of local women behind, the coat is made through processes of recycling, sorting, disassembling, patching and sewing with 9 pairs of jeans.
《Story Wear X SPCA 動物保護協會｜拒吃魚翅 托特包》
Story Wear X SPCA - Say No to Shark Fin - Tote Bag
Made by hand from 2 pairs of recycled jeans by the re-employed women, the “Say No to Shark Fin - Tote Bag” recreates the beautiful sight of a pointy shark fin floating in the blue ocean. It urges everyone to come together to protect sharks.
